Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
New to This Edition
- Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication.
- New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media.
- New and updated good and not-so-good writing samples throughout the book show readers where and what to revise.
- A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics.
- Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos.
- A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues.
- A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job.
- This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs.
- A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
About the Author
Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors.
Natalie taught advanced writing seminars for NYU’s MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs.
Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide.
As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders.
Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets.
Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild and the American Society of Journalists and Authors.